Morgan Training Company

Dedicated to helping technical professionals master the "soft side" of their business!

Learn how to:

Promote your ideas, concepts and projects to management.
Sell complicated, technical products and processes to skeptical prospects.
Win resources for your technical group, project or program.
Get customers and colleagues to accept and buy-in to your ideas.
Develop appropriate messages for different audiences
Build, motivate and empower effective teams that can delilver consistently
Manage the "soft" issues (people, relationships, politics, etc.) that can trump the best technical solution.

Morgan Training Co., LLC, headquartered in Yorba Linda, CA, is a training and professional development company which specializes in helping technical organizations improve their bottom line by increasing sales volume and/or increasing profits. Specifically, we work with technical organizations that have concern about the effectiveness of their...

business development people in growing business (increasing revenue and profits)
technical professionals (engineers, managers, project leads, etc.) in dealing with communication and persuasion situations (getting buy-in, promoting ideas, winning resources, etc.)
technical professionals in "making it happen" (taking a business idea from concept to success)

This could include helping them...

...qualify sales opportunities better, so they're not wasting resources
...chasing low probabilities (but what might be exciting engineering challenges!)
...deal with their affinity for solving problems which often results in giving a lot of unpaid consulting in the hopes that business will follow
...manage the "soft" issues (people, relationships, politics, etc.) that can trump the best technical solution
... build more effective relationships to facilitate communication, etc.
...deliver concise and focused messages ("Tell it in 10 slides, not 40!)
...follow a selling/persuasion process that delivers consistent results instead of trying the ineffective approach of "convincing" with data
...solicit better commitments from colleagues and customers so the business decision cycle keeps moving forward
...deal with difficult personalities
...build, morivate and empower teams that can deliver consistently

We equip participants with best practice strategies, tactics and "soft skills" or "people skills" that are needed to effectively communicate, sell, negotiate and develop successful projects and business with external as well as internal customers. We find that most customer and business development problems arise not from lack of technical knowledge, but from lack of "soft skills" training.

We offer several basic "soft" skill courses including:

The content of our training has been tailored for the technical (engineer, scientist, etc.) audience. In that vein, we teach the "science" behind interaction and persuasion/selling. We also deal with the challenges that can result from the typical engineering "mind set", such as the tendencies to make assumptions, to be overly critical, to want to convince with data, and to "tell" as opposed to ask and listen. In addition, training sessions are customized for each client with exercises and role plays from their industry.

Our participants give the training very high marks (average 9.2-9.5 out of 10) and ask for more! We feel that is a major endorsement since our target audience (technical professionals) can be rather critical.

Read what our customers are saying!